How She Moves | I’m Running for the London Assembly in 2016
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I’m Running for the London Assembly in 2016

Good morning. I have some news…

I am running for the London Assembly in 2016; en route to running for the Mayor of London within the next 10 years – I’ve always believed it’s good to have a goal.

A few people have asked me why – a redundant question that I usually answer with why not?

For those perplexed as to why I would aim for something like this (I assume you don’t know me very well in that case), I’ve never been very good at sitting on the sidelines. This has extended to the way I live my life. I work hard, play hard and push myself at every juncture. The next year will be no different, but I’ve decided to up my game and put my money where my mouth is. I can’t continue to sit around looking at the world and what is going on around me without attempting to help. Why London? London is my home, and there is no place on earth I would rather serve than my hometown.

Instead of complaining about what I think politicians can do to make our lives better, I’m going to roll up my sleeves and get in the game. I’ve spent the last five years building A Very Good Company based on the same premise; I challenge businesses to think differently about the communities they serve so I know what is possible. Getting into a whole new field will not be easy by any stretch, but like I said, the sidelines aren’t really my thing. If I’m watching sport on television I always wonder what it would be like to be in the driving seat, aiming for the goal or reaching for a serve. It’s not an ego thing, it’s an excellence thing.

Over the summer I’ll be building my campaign, sharing updates along the way with a full launch in the autumn. But for now, I just wanted to share the news.

Happy Monday!



  • Della Michelle / 24 December 2015 4:50

    Amazing news Natalie, I stumbled across your website by way of intagram you were tagged in the photo of someone we mutually follow and I was like I know this lady.

    It so amazing what you have accomplished and it doesn’t surprise me at all. I remember when you launched Morgan while still studying at Lancaster’s uni, I Always admired your entrepreneurial spirit and now that you are moving into political realm I have no doubt in mind that you be successful.

    Once again this is Epic news!

    Merry Christmas

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